Email Outreach Starter Kit

Description

Email gets you to the right customer cheaply, but most first attempts fail for boring reasons: the message lands in the spam folder, reads like a mass mailing, or breaks the rules on consent and unsubscribes. This kit is the template set and setup guide we use on client campaigns, so you can run your own outreach without guessing.

• Four email templates: a first message, two follow-ups, and a polite close-out when someone is not interested
• A deliverability checklist: setting up SPF, DKIM and DMARC, warming up a new sending address, and sending at volumes that keep you out of spam folders
• A compliance primer in plain English, covering who you have to identify yourself as, how to give people a working unsubscribe, why you need a postal address, and the approaches to avoid in Ireland, the UK and the US
• Guidance on choosing who to contact, so your messages go to people who might want what you sell

The kit costs €89 and arrives by email as soon as you order. It is templates and guidance only, and it is not legal advice. If you would rather we plan and run the whole campaign, that is the separate Done-for-you Outreach Campaign service.